brand kit
white paper, and a flower on fire.
everything you need to talk about kobai. keep it on white paper, keep the flame orchid, never type the wordmark.
colors
#FDFDFD
paper
#EFEEF0
paper shade
#E064D4
orchid flame
#B83FAE
flame deep
#F2A6EC
flame light
#0F090D
ink
#2A1A2C
plum ink
headings
Shippori Mincho B1 · 紅梅
interface
Zen Maru Gothic — bloom. burn.
numbers
1,000,000,000 → 950,000,000
voice
lowercase. short. haiku, not hype.
- · no rocket emojis, no “100x”, no promises.
- · never the pastel gradient as a background.
- · never recolor the flame.
- · the wordmark is always the image.