brand kit

white paper, silence, and a flower on fire. take what you need — and please keep it white.

downloads#

profile picture1254 × 1254 · png · white paper↓the flower1024 × 968 · png · transparent↓wordmark1452 × 475 · png · transparent↓wordmark on paper1672 × 941 · png↓x banner1500 × 500 · png↓banner, full2172 × 724 · png↓one petal354 × 357 · png · transparent↓share image1200 × 630 · png↓

two materials#

the whole identity is two materials, and nothing else.

1. white embossed paper — everything structural. relief made of light only: a soft highlight and a soft low shadow. no borders, no flat shadows.
2. glossy liquid flame — the orchid flame of the logo. used only for what matters: the flower, the petals, primary actions, the wordmark. rarity is power.

colors#

the pastels — lime #EAFAB4, lavender #E6DDEA, pink #FCAFDA — live only inside the archive images. never as a background.

type#

• headings — Shippori Mincho B1, with small kanji stamps: 紅梅 蕾 花 炎 灰.
• interface & text — Zen Maru Gothic.
• numbers — JetBrains Mono, tabular.
• the wordmark is never typed. always use the image.

both fonts are free (SIL Open Font License) on Google Fonts.

voice#

lowercase. short. poetic, but crystal clear. haiku, not hype. no rocket emojis, no "100x", no promises.

please don't#

• put the flower on a dark or gradient background.
• recolor the flame.
• type "KOBAI" in another font instead of the wordmark.
• use the brand to imply a partnership or a launch that is not announced.